You can spend years trying to figure out how to use the telephone more effectively … or you can spend hours with someone who already has!


Recommended Reading

(Click images for more information)


The Wisdom of Listening
by Mark Brady

Marketing Networking Personal Achievement / Management
Sales / Customer Services
the-invisible-touch little-black-book-of-connections
The Invisible Touch
by Harry Beckwith
Little Black Book of Connections
by Jeffrey Gitomer
How to Lose Friends & Infuriate People
by Jonar C. Nader
The Go-Giver
by Bob Burg and John David Mann


A New Earth
by Eckhart Tolle

Embracing Your Inner Critic
by Hal Stone & Sidra Stone

Mind Power @ Work
by Judith Jewell

Something More – Excavating Your Authentic Self
by Sarah Ban Breathnach

The Power of Failure
by Charles C. Manz

The Tipping Point
by Malcolm Gladwell

The Warrior Athlete
by Dan Millman

Think and Grow Rich!
by Napoleon Hill w/revisions by Ross Cornwell

The Trick to Money is Having Some!
by Stuart Wilde


A New Earth
by Eckhart Tolle

Embracing Your Inner Critic
by Hal Stone & Sidra Stone

Mind Power @ Work
by Judith Jewell

Other Recommended Reading

Creativity & Psychology

  • A Whack on the Side of the Head by Roger von Oech
  • Creativity Mastering the Art of Creative Collaboration by Robert Hargrove
  • Creativity Thinkertoys by Michael Michalko
  • I & I S The Voice of Knowledge by Don Miguel Ruiz
  • Ideas & Insights into Selling The Four Agreements by Don Miguel Ruiz
  • Conceptual Blockbusting by James L. Adams
  • Relationships The Mastery of Love by Don Miguel Ruiz

General & Business Self Help

  • Attitude The Last Word on Power by Tracy Goss
  • Eat That Frog! by Brian Tracy
  • Happier by Tal Ben-Shahar, Ph.D
  • The Power of Intention by Dr. Wayne W. Dyer
  • The Success Principle by Ronald N. Yeaple
  • Attitude The Biology of Belief by Bruce H. Lipton, Ph.D
  • Re-Inventing Yourself by Steve Chandler

Inspiration & Self-Help

  • The Aladdin Factor by Jack Canfield and Mark Victor Hansen
  • I Will Not Die an Unlived Life by Dawna Markova


  • Customers for Life by Carl Sewell
  • Differentiate or Die by Jack Trout
  • Little Platinum Book of Cha-Ching! by Jeffrey Gitomer
  • Little Red Book of Selling by Jeffrey Gitomer
  • Masters of Sales by Ivan R. Misner and Don Morgan
  • Sales Effectiveness Training by Carl D. Zaiss & Thomas Gordon
  • Secrets of Question Based Selling by Thomas A. Freese
  • Socratic Selling by Kevin Daley
  • Spin Selling by Neil Rackham
  • The Fisherman’s Guide to Selling by Joe DiMisa
  • The Power of Consultative Selling by Bryce Webster
  • The Psychology of Sales Call Reluctance by George W. Dudley and Shannon L. Goodson
  • When the Other Guy’s Price is Lower by James M. Bleech and Dr. David G. Mutchler
  • Zero-Resistance Selling by Maxwell Maltz, M.D.

Buddhism & Spirituality

  • Comfortable with Uncertainty by Pema Chodron
  • The Joy of Living Yongey by Mingyur Rinpoche
  • The Art of Power by Thich Nhat Hanh
  • Wild at Heart by John Eldredge

We (I) could make a lot more money using the telephone... if only we (I) could...




Video Testimonials

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What People Are Saying

Kerry Atkinson, VP Sales, Buffalo Sabres

Bill Knoche is incredible. I’ve seen a lot of sales training over the years but I’ve never seen anyone with his insight into how prospects think. He shows you how to be different, how to separate yourself from the rest…put the customer first. Bill’s incredible talent for coaching and sense of humor made the program productive as well as entertaining. A great investment of time and money!

Bill O'Connor, Tower Group

Bill's program not only helped us all understand what we were doing wrong, he helped us understand why so much of today's sales training doesn't work with today's buyer. Knoche surprised us all when at the end of the second day of training he picked up the phone and started making live calls to our prospects. In about 90 seconds he had uncovered more information than we could get in 10 minutes, if ... we could stay on the phone that long. I watched as my sales people became "fearless". They were relaxed, confident, unstoppable, and they were having fun. Bill will be doing a lot more work for our company

Suzanne Cansdale, Golden Solutions

A man who will update you’re thinking and increase your profits. Not only will this outrageous, good-looking man simplify your life, he will guide your people down the more efficient path… your sales staff will definitely know how to get the job done without being pushy

Joletta Barrett, Tower Group

Bill is the 'Tradition Basher'. I love the way he breaks all the rules and explains how to open people up to have real conversations. He makes prospecting and using the telephone all ...simple. I wish I’d met him earlier in my selling career

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