You can spend years trying to figure out how to use the telephone more effectively … or you can spend hours with someone who already has!

Resources

Attitude

A New Earth by Eckhart Tolle	Embracing Your Inner Critic by Hal Stone & Sidra Stone	Mind Power @ Work by Judith Jewell
Something More – Excavating Your Authentic Self by Sarah Ban Breathnach	The Power of Failure by Charles C. Manz	The Tipping Point by Malcolm Gladwell
The Warrior Athlete by Dan Millman	Think and Grow Rich! by Napoleon Hill w/revisions by Ross Cornwell	The Trick to Money is Having Some! by Stuart Wilde

Business

A New Earth
by Eckhart Tolle

Embracing Your Inner Critic
by Hal Stone & Sidra Stone

Mind Power @ Work
by Judith Jewell

Creativity & Psychology

A Whack on the Side of the Head by Roger von Oech
Creativity Mastering the Art of Creative Collaboration by Robert Hargrove
Creativity Thinkertoys by Michael Michalko
I & I S The Voice of Knowledge by Don Miguel Ruiz
Ideas & Insights into Selling The Four Agreements by Don Miguel Ruiz
Conceptual Blockbusting by James L. Adams
Relationships The Mastery of Love by Don Miguel Ruiz

General & Business Self Help

Attitude The Last Word on Power by Tracy Goss
Eat That Frog! by Brian Tracy
Happier by Tal Ben-Shahar, Ph.D
The Power of Intention by Dr. Wayne W. Dyer
The Success Principle by Ronald N. Yeaple
Attitude The Biology of Belief by Bruce H. Lipton, Ph.D
Re-Inventing Yourself by Steve Chandler

Inspiration & Self-Help

The Aladdin Factor by Jack Canfield and Mark Victor Hansen
I Will Not Die an Unlived Life by Dawna Markova

Sales

Customers for Life by Carl Sewell
Differentiate or Die by Jack Trout
Little Platinum Book of Cha-Ching! by Jeffrey Gitomer
Little Red Book of Selling by Jeffrey Gitomer
Masters of Sales by Ivan R. Misner and Don Morgan
Sales Effectiveness Training by Carl D. Zaiss & Thomas Gordon
Secrets of Question Based Selling by Thomas A. Freese
Socratic Selling by Kevin Daley
Spin Selling by Neil Rackham
The Fisherman’s Guide to Selling by Joe DiMisa
The Power of Consultative Selling by Bryce Webster
The Psychology of Sales Call Reluctance by George W. Dudley and Shannon L. Goodson
When the Other Guy’s Price is Lower by James M. Bleech and Dr. David G. Mutchler
Zero-Resistance Selling by Maxwell Maltz, M.D.

Buddhism & Spirituality

Comfortable with Uncertainty by Pema Chodron
The Joy of Living Yongey by Mingyur Rinpoche
The Art of Power by Thich Nhat Hanh
Wild at Heart by John Eldredge

We (I) could make a lot more money using the telephone... if only we (I) could...

Kerry Atkinson, VP Sales, Buffalo Sabres

Bill Knoche is incredible. I’ve seen a lot of sales training over the years but I’ve never seen anyone with his insight into how prospects think. He shows you how to be different, how to separate yourself from the rest…put the customer first. Bill’s incredible talent for coaching and sense of humor made the program productive as well as entertaining. A great investment of time and money!

Bill O'Connor, Tower Group

Bill's program not only helped us all understand what we were doing wrong, he helped us understand why so much of today's sales training doesn't work with today's buyer. Knoche surprised us all when at the end of the second day of training he picked up the phone and started making live calls to our prospects. In about 90 seconds he had uncovered more information than we could get in 10 minutes, if ... we could stay on the phone that long. I watched as my sales people became "fearless". They were relaxed, confident, unstoppable, and they were having fun. Bill will be doing a lot more work for our company

Suzanne Cansdale, Golden Solutions

A man who will update you’re thinking and increase your profits. Not only will this outrageous, good-looking man simplify your life, he will guide your people down the more efficient path… your sales staff will definitely know how to get the job done without being pushy

Joletta Barrett, Tower Group

Bill is the 'Tradition Basher'. I love the way he breaks all the rules and explains how to open people up to have real conversations. He makes prospecting and using the telephone all ...so ...simple. I wish I’d met him earlier in my selling career

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Listening

The Wisdom of Listening by Mark Brady
Marketing	Networking	Personal Achievement / Management	Sales / Customer Services

The Invisible Touch by Harry Beckwith	Little Black Book of Connections by Jeffrey Gitomer	How to Lose Friends & Infuriate People by Jonar C. Nader	The Go-Giver by Bob Burg and John David Mann

Resources

Recommended Reading